Emojis have become an almost mandatory feature when texting. Since emojis are targeted at millennials, Durex has found it odd how a condom is not yet available in the selection of emojis.
The eggplant has become a phallus symbol as well as the peach is synonymous with a butt.
In their new #CondomEmoji campaign, Durex is encouraging “the clever people who create the official emojis” to add the condom emoji to ensure safe sexting. They also encourage users of emojis to use the hashtag #CondomEmoji as much as possible to create as much awareness on the issue as soon as possible.
Video via YouTube/Durex Kenya
In addition to the campaign, Durex has been researching sexual habits and thoughts involving 16-25-year-olds, the emoji target group. One-third of these young people has claimed not to care for safe sex. Also, a sixth don’t consider HIV to be a real possibility for either themselves or their friends.
The research also revealed that eight out of ten were more comfortable talking about sex using emojis instead of words.
“Emojis of this sort will enable young people to overcome embarrassment around the discussion of safe sex, encourage conversation and raise awareness of the importance of using condoms in protecting against sexually transmitted infections, including HIV and AIDS,” Durex’s marketing director Karen Chisholm said in a statement.
The campaign has been timed to culminate the World AIDS day, which is on December 1.
Image via Flickr/warrenski, resized
