Every year, it seems like Ariana Grande can’t top what she has done in years past. However, that is always debunked. Grande has now launched a new collection of her “Dangerous Woman Tour” clothing exclusively with Urban Outfitters. According to WWD, the pop princess’ collection will include sweatshirts, sweatpants, T-shirts as well as a variety of jackets and coats, which will retail between $34 and $299.
— Urban Outfitters (@UrbanOutfitters) December 11, 2017
Ariana has been quoted plenty of times that she believes clothing doesn’t belong to one gender or another, that anyone could wear anything they please. Grande hopes that everyone will support her new collection and uses it as a way to encourage other women instead of tearing them down. Speaking previously, she said: “Misogyny is ever present, and we have to be there to support one another. That’s really it. It’s about the sisterhood. There’s no competing in that. We have to lift each other up, not try and claw each other down. I think the most important thing is to have each other’s backs. When you see something or hear something that’s upsetting, or someone says something that’s upsetting, even if it’s not to you, just say something and be there and support each other. It’s a scary thing. It’s a hectic thing. It’s a very real problem. I appreciate people exactly how they are. There isn’t a certain kind of beauty that I look for or appreciate or one thing [that] is more beautiful than the other. I love people’s uniqueness. I love the quirky, weird, and interesting – different things about everybody.”
Urban Outfitters has teamed up with other stars this year like Jay-Z and Taylor Bennett to release special collections such as Grande’s.
In September, Grande wrapped her seven-month long world tour and reportedly made over $70 million dollars with 75 performances under her belt and 875,000 tickets sold overall. Sales from the Dangerous Woman Tour jumped 70 percent compared to her 2015 Honeymoon Tour.
The tour launched on February 3rd and started with a trek through the United States and Canada through mid-April. The European leg kicked off May 8th but was postponed two weeks later due to a terrorist attack that occurred at her performance at the Manchester Arena.
She returned to her tour on June 4th with a special benefit concert named “One Love Manchester” and featured a lot of famous names in an effort to raise money for the city of Manchester, victims and their families.
Other than the huge success of the “Dangerous Woman Tour”, Grande has also made lots of money due to her fragrances. According to a recent news release, Grande has made over $150 million since 2015 due to her three fragrances, Sweet Like Candy, Moonlight and ARI by ARIANA GRANDE.
“The undisputed success of Ariana’s fragrance portfolio is a testament to her authentic connection with her fans and to her evolution from artist to megastar and role model,” Ariana’s manager, Scooter Braun, said in the release.
It is clear that Ariana Grande definitely has power. Grande clearly has a unique talent with her singing abilities, but also is a great role model for her fans and for others watching the songstress. Just using her stardom to bring the City Of Manchester together, constantly advocating for her fans, spreading love and positivity, etc. Grande surely deserves everything good that comes her way and 2018 is just a year of new opportunities for Grande.