Gawker gossip
Bryan Goldberg, who currently owns Elite Daily and Bustle, won an auction for Gawker.com on Thursday. Gawker’s final price was valued at $1.35 million.
Gawker faced bankruptcy after venture capitalist Peter Thiel and wrestler Hulk Hogan launched a lawsuit against the website. The site posted a video of Hogan in a sexual setting, which it was clearly not allowed to do. This action created a two-year bankruptcy stay for the gossip blog.
If a court approves Goldberg’s purchase of the website, then Gawker will be in good hands. According to Goldberg, Bustle reaches more than 800 million women every month. However, interestingly enough, Gawker has mocked Goldberg in multiple articles on their website. With this in mind, Goldberg may want to control the website for his own personal purposes.
Goldberg outbid many other competitors, including marketing firm Didit. Didit planned on rebranding the website to focus more on positive news and less on malicious celebrity content.
Although Goldberg did not comment on his plans for the newly-acquired company, he surely has something in mind to drop that kind of cash on it. If he has the same kind of success with Gawker that he is currently experiencing with Bustle and Elite Daily, then he can make a complete 180° for the company.
Featured Image via Wikimedia Commons
