Google aims to increase user convenience by combining Android Pay and Google Wallet. Previously, Android Pay was the service to use at checkout lines. Google Wallet was used for sending money peer-to-peer. Google Pay, then, integrates the traits of the two services for the best of both worlds. It’s a streamlined service combining payment methods and apps.
We’re excited to announce we’ll be bringing together all the different ways to pay with Google, including Android Pay and Google Wallet, into a single brand: Google Pay. 🎉 #GooglePay https://t.co/vI5Pb8R8AX
— Google Pay (@GooglePay) January 8, 2018
In an official blog post, Google executive Pali Bhat explained how the new service will heighten user experience:
“With Google Pay, it’ll be easier for you to use the payment information saved to your Google Account, so you can speed through checkout with peace of mind. Over the coming weeks, you’ll see Google Pay online, in store, and across Google products, as well as when you’re paying friends.”
Making the Switch
It truly is all about convenience. Users don’t even need to worry about switching information over to the new service. “While the Android Pay branding will switch over to Google Pay and the Google Wallet app will likely get a redesign and a new icon (or perhaps it will become integrated into a single Google Pay app), all of your saved credit card and banking accounts should seamlessly make the move,” PC World reports.
Users will pay the same way they did before, but it will now be called Google Pay and offer increased consistency when paying in a variety of situations. It’s also coupled with autofill payment information on Chrome.
The REAL #GooglePay success is that you DON'T think about payments anymore.. it just works. Only Payment Geeks think about payments.. Apple is further ahead "in app" but has not tokenized with network (yet). Google leads in browser, and in APIs (W3C)..
— Tom Noyes (@noyesclt) January 9, 2018
Google listed several partners who already switched to Google Pay: Airbnb, Dice, Fandango, HungryHouse and Instacart.
“Google Pay provides a simple, intuitive option for Fandango customers to speed through checkout with just one tap,” Mark Young, Fandango senior vice president of global strategy & business development, said in a press release. “We look forward to working with Google as they grow this exciting new payment platform.
Google’s Past Payment Brands
I feel like every year someone announces something thats just paypal again #GooglePay is one such thing, also its like the third version of "pay for things in our environment" google has tried.
— fionna fox (@Just_fionna) January 9, 2018
Ars Technica recounts Google’s past ventures in payment services:
“By our count, this is Google’s fifth payment brand. Google Checkout was Google’s PayPal competitor, giving Web vendors a payment processing solution and customers an easy way to bring over their credit card and address data. Google Wallet was the first NFC payment system for smartphones, and later it was rebranded to Android Pay with the Wallet sticking around as a P2P payment system. Android Pay is currently Google’s primary payment brand, but it’s a bit awkward given it is branded as a platform-specific thing.”
“Bhat told Webster that this is a global launch,” PYMNTS.com reported. It will initially be on Android devices, then across mobile devices and digital assistants:
“He said by storing information on Google, the company is then able to transmit the shipping address and payment information, including the CVV, to merchants across payments processors, such as Adyn, Braintree and Stripe, which then take care of processing the transactions between parties.”
According to Google, combining Android Pay and Google Wallet is merely the first step in a payment service overhaul. In the meantime, Google is offering special discounts for purchases using Google Pay for B&H, Fandango and Instacard. Will this integration and resulting benefits of convenience and consistency make Google’s payment service more popular among the masses?