Trump Administration officials announced that the White House will appoint Mike Dubke to communications director as early as today.
Dubke is the founder of Media Crossroads, a Republican media services firm focused on advertising for politicians. This affiliation outraged some of President Trump’s administration, as well as Trump’s supporters. According to them, the position should go to someone who worked on President Trump’s campaign.
One Trump supporter said that Dubke was not an original supporter of Trump.
“Dubke and his Crossroads friends did everything they could to kill the Trump movement and failed,” he said.
Despite some ideas of his disloyalty, other officials are excited about the change. Dubke has remained politically involved since 1988. Along with creating Crossroad Media in 2001, he also helped create the Americans for Job Security Organization. Because of his experience, he describes himself as having “a unique understanding of the relationship between political strategy and public policy development.”
Prior to the announcement, Media Crosswords worked for Michele Bachmann, Rob Portman, Pat Roberts, and many others running for elected positions. Generally, Dubke and his team act as public relations strategists and create effective media plans for their clients to succeed. They focus on researching resources, planning advertising, placing messages, understanding the competition, and reconciling the campaign with summaries.
The new appointment will likely ease tensions surround Press Secretary Sean Spicer. Until Dubke is confirmed, Spicer will continue as both press secretary and communications director.
The press secretary is the liaison between the White House and the press, as well as act as a government spokesperson. However, the communications director promotes the president’s agenda and organizes press statements to ensure the administration’s message is delivered.
At first, President Trump wanted Jason Miller to serve as the communications director. However, he resigned the day before President Donald Trump’s inauguration. Miller said he wanted to spend that time with his family instead.
