On Wednesday, Kraft Heinz and Oprah Winfrey announced a new line of refrigerated foods called O, That’s Good!. The product is part of their Mealtime Stories, LLC. partnership that aims to make real and nutritious foods more accessible for everyone.
The new line and the first of Mealtime Stories will include four flavorful soups and four savory sides, the multinational food and beverage conglomerate said in their announcement. But these aren’t your ordinary frozen dishes; O, That’s Good! features “unexpected nutritious twists”, which includes adding mashed cauliflower to its mashed potatoes. And in its Broccoli Cheddar Soup, some of the cheese is replaced with butternut squash.
“We are thrilled to bring our collective vision to life with O, That’s Good! Soups and Sides,” Nina Barton, SVP of Marketing, Innovation and Research & Development for the US business at Kraft Heinz, said in a statement. “With Oprah’s partnership, we’re delivering unbeatable taste and quality that is sure to please everyone at the table.”
Winfrey was involved in the recipe making process, including a trip to the Kraft Heinz test kitchen in Chicago, USA TODAY reported.
“It all started with the idea for the cauliflower mashed potatoes — the twist is really what sparked this whole idea,” Winfrey said. “I was sitting at my table in my own home and had whipped up some cauliflower, trying to make myself think I was eating mashed potatoes, but it was not working. So I thought, ‘What if I used a portion of the mashed potatoes and added the cauliflower? Then, I would have a substantive mashed potato-cauli dish.'”
In addition to adding nutritious substitutes, O, That’s Good! uses real ingredients and no artificial flavors or dyes, Kraft Heinz says.
“When Kraft Heinz approached me for a food line, what got my attention is making nutritious comfort foods more accessible to everyone,” Winfrey said. “This product line is real, delicious food with a twist. You’ll feel good about serving it for your family.”
Having Winfrey, a very well-known media mogul alongside its brand could mean great things for the future of the Kraft Heinz brand– but most importantly for the future of nutrition in America.
“Ten percent of Mealtime Stories’ profits will be equally split between charitable organizations Rise Against Hunger and Feeding America to support the fight against hunger. In 2018, a donation of at least $100,000 will be contributed to these organizations.” Oprah said in a statement.
Collaborating with Kraft Heinz is just another stop in the fitness world for Winfrey. She has been involved with Weight Watchers as an investor and a pitchwoman and has appeared in ads sharing her personal experience with the program. Winfrey also became a major stakeholder in Weight Watchers in 2015 and served as a company booster. On Thursday, the company reported second-quarter profits of $45.2 million and 67 cents in earning per share, which is almost 50 percent higher than it was a year ago, USA TODAY reported.
The O, That’s Good! Soups and Sides are currently only in selected grocery stores but will be available nationwide in October 2017. The soups are $4.99 and the sides are $4.49.
Feature Image via Flickr/Chris Owen