This morning 20th Century Fox released a teaser trailer for the upcoming film Predator, but this trailer fails to allure excitement.
This new Predator film will open on September 14 and is meant to relaunch the franchise. The last film Predators was released in 2010. The movie was a sparse financial success making over $127 million on a $40 million budget, according to Box Office Mojo. Though it received mixed reviews only having an average 5.8 out of 10 rating on Rotten Tomatoes (only 64% of critics gave the film a positive rating).
However, it is reasonable to hope that the new Predator will be an improvement on the last film in the franchise. The director of this new installment is writer Shane Black who previously directed Kiss Kiss, Bang Bang (2002), Iron Man 3 (2013), and The Nice Guys (2016) and also starred in the original Predator film.
The movie also stars an impressive ensemble: Sterling K. Brown, Boyd Holbrook, Keegan-Michael Key, Jacob Tremblay, Olivia Munn, Trevante Rhodes, Yvonne Strahovski, Alfie Allen and Thomas Jane.
On paper, this film sounds like it could be a great thrilling film. However, its introduction to the general public seems very lackluster. The ideal teaser trailer should inspire excitement without revealing too much. The Predator teaser trailer isn’t horrible, but it just doesn’t quite hit the mark to make people not invested into this franchise spend their money and see the film during its opening weekend.
First, the video starts by teasing shots that it will later show during this exact same video before revealing the title of the film. This has become a very popular tactic by trailers lately. Some do it better than others, but since this teaser creates a feeling of not getting enough, these earlier shots seem to be deceitful cheats that can anger viewers once the video ends.
Next, viewers are introduced to Jacob Tremblay’s character who discovers a box of Predator equipment and seems to accidentally cause a Predator spaceship to crash into Earth. The teaser implies this is the case, but hopefully Tremblay is only somehow connected to the Predator threat and not its actual initiator. It’s usually not wise when a child can be blamed for most of a film’s problems.
The teaser also particularly highlights its tone through the characters played by Sterling K. Brown, Olivia Munn and Boyd Holbrook.
Brown is a phenomenal actor who has won Emmys and a Golden Globe. The man can be comedic and dramatic simultaneously which will possibly fit well with this movie’s tone. In the teaser, Brown’s character cracks a joke, breaking the tension the trailer was building up. Fortunately, the joke fits in the context of the teaser and was sharp. There is not much doubt that Brown will have a fair, if not stellar, performance in this movie. Hopefully, the film can blend his abilities well into a movie that seems like it wants to be a more fun than serious summer blockbuster that comes out in September.
Munn’s character is a scientist that reveals in the teaser that Predators are “upgrading on every planet they visit.” Simply, they’re becoming hybrids, using the DNA of their victims to become stronger. However, these upgrades may lead to the downfall of the Predators. After all, with strength comes weakness (It was predicted here first). Munn may do fine in this movie.
Holbrook’s character is potentially the main protagonist and the leader of the team that goes head to head against the Predator in the film. He’s also seen with Tremblay’s character, so they might possibly be connected. Holbrook has a pretty good line in the teaser: “we’re assassins; isn’t posing a threat kinda the point?” It’s a line that shows self-awareness. Holbrook recently starred in 2017’s Logan as a villain, so it will be interesting to see how well he does in a leading role in Predator.
This teaser trailer can indeed put Predator on your map if it wasn’t before, but it isn’t that successful at making people wish this movie was premiering sooner than later. It doesn’t have that one opening or closing frame that astonishes. It even dares to end on a shot that it showed earlier in the teaser.
Though good movies can have mediocre trailers. Hopefully, when the official trailer is released, it leaves people not wanting to run away but run to the movie theatres the opening weekend of Predator.