Remember the Hamburglar? The kid with red hair, hat, mask, back and white stripped clothing, and a burger tie? Well he’s all grown up now and from the reactions of Twitter he may be too attractive. He’s got scruff and apparently been hitting the gym recently. The Hamburglar has been out of the media’s eye for 13 years and it seemed as though now is the time for McDonald’s to bring him back.
In a statement McDonald’s VP of Marketing, Joel Yashinsky said, “We felt it was time to debut a new look for the Hamburglar after he’s been out of the public eye all these years. He’s had some time to grow up a bit and has been busy raising a family in the suburbs and his look has evolved over time.”
Now he has put his mask back on to steal burgers and hearts. A lot of people on Twitter have been posting about how they think the Hamburglar might be too attractive for their liking. The new Hamburglar looks like a dad that belongs in a soap opera or something, not someone who would go out and steal hamburgers all the time.
Photo: McDonald’s
