restaurant tricks

Studies show that the appropriate look of the restaurant, which fits its type and complements the impression by affecting all our senses, can lead to an increase in sales of up to 300%. Knowing what some of these psychological tricks are can help us avoid getting scammed since most of these tricks rely on us, not even realizing they are also there.

  1. The Colors

The colors that have proven to be the best choice for stimulating the appetite are red (speeding up the heart rate and raising hunger), orange (it resembles healthy food and makes us feel comfortable), and yellow (causes a sense of joy and vitality). Contrary to them, the colors that least stimulated appetites – and often led to feelings of appetite loss- are grey (it relates to mold and food that has begun to spoil), black (actively reduces appetite), brown (it resembles burnt food), purple (it relates to unpopular foods, such as purple cabbage, red onion, and eggplant) and blue (it causes drowsiness).

  1. The Scents

Certain scents cause strong, causing unconscious reactions in human physiology. Some of the most potent olfactory stimuli are: lavender (relaxing), chamomile (reduces depression), vanilla (reduces stress and anxiety), fresh bread (associates us to warmth and comfort), baby powder (safety and nostalgia), citrus (freshness), mint (alertness), cucumbers and apples (make the room seem bigger than it actually is).

Therefore, many restaurants deliberately set up the sources of these scents where guests can easily smell them. Unpleasant and heavy scents, such as barbecue – which seems to make the room smaller than it is – are kept contained to the kitchen.

  1. The Lighting

Different types of lighting create different effects. Muted, ambient light can be an excellent choice for romantic outlets, but direct, bright light should serve as a clear indicator of the most important places in the building itself, such as the bar, the toilet, the cloakroom. The lighting is deliberately not too strong or intrusive since the guests must feel comfortable and relaxed.

  1. The Acoustics

The volume must be adequately calibrated and adjusted to the type of restaurant. A study showed that people in bars where the music is at 88 decibels consume alcohol more quickly and in more enormous quantities compared to the bars where music is at 72 decibels.

The music in restaurants should also not be neglected – guests feel uncomfortable if there is so much silence that the guests at the neighboring tables can hear their conversations. Of course, loud music is not a good idea either –these are restaurants, not discotheques.

  1. The Architecture

Regardless of the restaurant design itself, it should meet specific requirements. To begin with, it’s important that guests and staff can see each other at all times. The entrance/exit, the toilets, the kitchen, and the bar should be marked, to make them easier to locate and to avoid unnecessary confusion in case of emergencies.

There must be enough free space between tables and chairs so that guests and staff can move between them without a problem and to eliminate the feeling of dismay and claustrophobia.